Google is always looking for new ways to make sure that every web page that shows up in its search engine is as helpful and relevant to the user as possible.
The company made the announcement of its Helpful Content update at the end of August 2022. This update tinkered with how the search engine’s algorithm ranked website content.
As a specialized digital marketing seo company in sutton coldfield , it is in our nature to keep up with all of the most recent updates and news regarding online content and SEO.
Continue reading to hear our content marketing specialists provide a more in-depth explanation of the most recent Google update, focusing on how it should alter your approach to writing website content.
What is the Google Update for Helpful Content
The update went live on August 25, 2022, and it took about two weeks to fully roll out to all English-language searches worldwide.
The search algorithm has not been fundamentally updated. Instead, it is a brand-new signal that aims to penalize content that doesn’t live up to visitor expectations and rewards content that does.
It was first introduced by Google as a site-wide weighted algorithm. This means that if an AI finds a lot of unhelpful content on a website, it might get a label that could make the site less visible on search engine results pages (SERPs).
The content specialists at our SEO agency in the West Midlands are here to make your life easier, so don’t worry if all of this sounds overwhelming.
HOW WE RECOMMEND YOU CONDUCT WEB CONTENT AFTER THE UPDATE
You might be wondering what you should keep in mind when creating content that the Google update will like.
In a nutshell, SEO best practices should be used to create web content that meets user expectations and adds value without appearing to have been created with search engines in mind.
Your website’s intended audience and the information they seek from you will be the focus of the most successful content. In the end, do not try to be everything to everyone.
Websites will be rewarded if they clearly demonstrate in-depth knowledge and first-hand expertise in a particular field.
It’s a good idea to use original photos or insights to show how familiar you are with the subject you’re writing about. The experience might be enhanced by these visual demonstrations.
Put yourself in the user’s position. Imagine the questions they are likely to have and how quickly they would like answers from your content. Google will warn websites that are making false claims and not providing the user with what they want, so make sure your answers are accurate.